It was the first-ever global live broadcast and was viewed by more than half a billion people – one-seventh of the planet’s population at the time. S., an astonishing 94 percent of households were tuned in.
As a result, the Apollo missions became an immediate and pervasive fixture of worldwide popular culture – an inescapable prevalence that spanned media, clothing, merchandise, and entertainment.
Jurek’s told her, "If [the Moon landing] had been run like it was under the military, we would not have had that sense of drama, that sense of involvement, that sense of wonder." In other words, it was the story – and how it was told – that helped convince taxpayers to pour millions of dollars into this project.
David Meerman Scott, Jurek’s co-author of Marketing the Moon explained in The New York Times’ Retro Report, “I believe the marketing aspect of Apollo was as important as the spacecraft…Communicating both the scientific significance and the glamour was absolutely essential for us to have been able to do that program.” This meant that the astronauts and their wives were presented to the public like Hollywood movie stars, he explained, and “beating the Russians was touted as a national imperative.” Plus, it didn’t hurt that news anchor Walter Cronkite, then considered “the most trusted man in America,” according to Scott, was a regular cheerleader for the space mission.
But this meant new technologies needed to be developed, including cameras small enough to fit in an Apollo command and lunar modules, the bandwidth to carry video signals, video imaging tubes that would work in low light levels, and a signal transmission system that could carry video from the Moon to Mission Control.
“Not everyone thought it was a good idea,” she wrote.
in this decade and do the other things, not because they are easy, but because they are hard."Over the next few years, each side in the space race took several other firsts.
The Americans achieved the first interplanetary flyby when Mariner 2 sped past Venus in 1962, followed by the first Mars flyby in 1965 with Mariner 4. Other nations launched their own rockets and satellites, including Canada in 1962, France in 1965, and Japan and China in 1970.
A Soviet N-1 rocket lifts off during one of four failed launch attempts between 19 to test the giant rocket, which was designed to eventually send two cosmonauts to the moon during the Space Race. government had already been planning to launch its own artificial satellite, and members of the public were shocked when they saw that the Soviet Union, which had been devastated during World War II, was able to achieve this milestone first, , which carried a dog named Laika.
The space race was a series of competitive technology demonstrations between the United States and the Soviet Union, aiming to show superiority in spaceflight. It wasn't until the next year, 1958, that the Americans had their first achievement in the space race, launching a satellite called Explorer 1.