Again, it’s a summary, so highlight the key points you’ve uncovered while writing your plan.If you’re writing for your own planning purposes, you can skip the summary altogether—although you might want to give it a try anyways, just for practice. Admittedly, that space constraint can make squeezing in all of the salient information a bit stressful—but it’s not impossible.Clarifying these details is still a useful exercise even if you’re the only person who’s going to see them.
But there are several compelling reasons to consider writing a business plan, even if you don’t need funding.
If you’re looking for a structured way to lay out your thoughts and ideas, and to share those ideas with people who can have a big impact on your success, a business plan is an excellent starting point.
A good executive summary is one of the most crucial sections of your plan—it’s also the last section you should write.
The executive summary’s purpose is to distill everything that follows and give time-crunched reviewers (e.g., potential investors) a high-level overview of your business that persuades them to read further.
This business plan was given to everyone working on the project, from the photographers to the marketing team to the developers. It worked pretty well the first time, and even better this time around.” Shopify Academy Course: How to Get Started on Shopify Looking for a guided tour of Shopify?
Merchant Success Manager and entrepreneur, Samantha Renée, shares steps to customizing your shop, adding a product and making your first sale.
Here’s what your business plan’s executive summary should include: This section of your business plan should answer two fundamental questions: Who are you, and what do you plan to do?
Answering these questions provides an introduction to why you’re in business, why you’re different, what you have going for you, and why you’re a good investment bet.
Here’s what a couple of entrepreneurs said when we asked them how useful writing a business plan was for their business.
“We had a marketing background, but not much experience in the other functions needed to run a fashion ecommerce business, like operations, finance, production, and tech.