While there’s no one way to format your plan, the idea here is to ensure that it presents professionally.
If you find yourself writing beyond that, then it’s probably a case of either over explaining, repeating information, or including irrelevant details (you don’t need to devote 10 pages to how you’re going to set up your website, for example).
Bottom line: always be on the lookout for opportunities to “trim the fat.” If you fill your business plan with buzzwords, industry-specific jargon or acronyms, and long complicated sentences, it might make sense to a handful of people familiar with your niche and those with superhuman attention spans (not many), but it alienates the vast majority of readers who aren’t experts in your particular industry.
It’s the thing you know you have to do, but nobody actually wants to do.
Here’s the good news: writing your business plan doesn’t have to be this daunting, cumbersome chore.
The Contents Every business plan should address a number of fundamental issues without which it would not be complete.
These issues can be grouped under six major areas that are the pillars of every business activity whether large or small.Your business plan is made up of several key sections, like chapters in a book.Whenever you begin a section (“Traction”, for example) you’ll want to signify it using a header so that your reader immediately knows what to expect from the content that follows.The table is intended to provide you with a simple format upon which to base your business plan.The format provides you with a framework for presenting your thoughts, ideas and strategies in a logical, consistent and coherent manner.This also helps break up your content and keep everything nice and organized.Subheadings are mini versions of headings meant to break up content within each individual section and capture the attention of your readers to keep them moving down the page.If your margins are too narrow, it makes the page look super cluttered and more difficult to read.A good rule of thumb is sticking to standard one-inch margins all around.There’s this oldschool idea that business plans need to be ultra-dense, complex documents the size of a doorstop because that’s how you convey how serious you are about your company. Complexity and length for complexity and length’s sake is almost never a good idea, especially when it comes to writing a business plan. If your chief goal is using your business plan to secure investment capital, then it means you intend on getting it in front of an investor. Instead, they’re looking for you to get your point across as quickly and clearly as possible so they can skim your plan and get to the most salient parts to determine whether or not they think your opportunity is worth pursuing (or at the very least initiating further discussions).You should be able to refine all of the key value points that investors look for to 15-20 pages (not including appendices where you will detail your financials).