Research Paper Ufc

* Extremely violent The television show was a great idea and extremely successful and doing more shows with the same premise could create even more interest.Something along with the lines of amateurs getting trained or even celebrity fights would be something they could put on TV.This was all part of their company strategy in controlling the market, and securing their market dominance.

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Marketing is a process of determining a consumer’s needs, devising a product or service to satisfy those needs, and trying to focus customers on the goods and services you are offering.If a business does not pay close attention to their consumer demographic and needs, they will eventually fail over time.Two important aspects of marketing include acquiring new customers, and the preservation and growth of relationships with current customers.Expanding internationally was something that chief marketing officer, Bryan Johnston was very interested in and was worried that they were being too aggressive and taking themselves away from that opportunity.UFC was initially not going to shut down PRIDE but they decided to in the end, and I view this as a mistake.In 2007, UFC were able to buy World Extreme Cagefighting (WEC) and Pride Fighting Championships, two rival MMA promotional companies.These acquisitions were huge for UFC because it allowed them to expand their weight classes, and also with PRIDE being shut down, UFC was that much closer to controlling the industry and making UFC’s name synonymous with the sport of MMA.In summation, a good marketing plan should be able to create a favorable proposition or series of benefits that a customer can value through goods or services.The marketing mix is normally described as the strategic positioning of a product or service in the marketplace, using the specification of the four Ps. Jerome Mc Carthy of Harvard Business School stated that a marketing mix contains four elements.This means he is extremely valuable to the company.Weaknesses * Compensation of athletes * Struggles to gain international popularity * Dana White’s overly-aggressive attitude * Sponsorship fees that turn away many sponsorship opportunities and hold back smaller fighters from getting sponsorships.


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