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These strategies are devised keeping in mind customer behavior, customer pattern, customer preferences, customer trends, etc.Considering all these and many other customer related aspects, companies assess as to what is successful for their business.
The main purpose of the research is to analyze the impact of electronic marketing on consumer purchase decision.
Different modes of e-marketing will be assessed and based on results of each e-marketing channel, the dissertation will be concluded.
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However, this platform can also be used to manipulate customers through deceptive marketing techniques.
The main purpose of the research is to analyze the role of information technology in revolutionizing marketer’s approach towards manipulative advertisements.
This study sought to evaluate the role of relationship marketing in health care sector in context with the Mumbai health care organization, Kokilaben Dhirubhai Ambani hospital, the study specifically aims: .
To analyze the benefits of relationship marketing in the healthcare sector .
This research will talk about the different customer related aspects that should be studied and how formulating related strategies will help the company in gaining competitive advantage and generating profits.
The digital media or the digital world has provided a very effective and large platform for the marketers to market and advertise their products.