These budgets will be distributed among newspapers, magazines, radio stations and the Internet.
Below provides details on each of the selected media.
Therefore, 41.5% multiplied by .07% equals .029% or approximately 1 sale per every 3400 households reached.
As a result, we are forecasting that newspaper advertising will generate sales of 5,882 units during the first year of operation (20 million households reached x .02941% newspaper advertising objective = 5,882 unit sales in year one).
During this period we plan to spend $5,000 per month to evaluate various ad messages.
The purpose is to create and determine several ads that result in a response or call.
We will NOT promote in large magazines such as Business & You Magazine, Hi-Business Magazine, and Entrepreneurs and You Magazine for the following reasons.
Our strategy is to buy advertising space in small magazines that target aspiring entrepreneurs and computer users. Furthermore, there is no financial risk in placing a P. advertisement and by using this kind of advertising arrangement, the seller only pays for the sales the radio ad produces.
Since our product requires the use of a computer and the product in hard copy form is priced extremely high, we adjusted the past results (.07%) to reflect the number of individual either owning or having access to a computer.
Furthermore, J&B has estimated that 41.5% of households either own a computer or have assess to a computer.