Leadership does not need to have an official title attached to it, and it can be expressed in a community service or even family life setting just as much as in a workplace, so explore all the different areas of your life for possible stories.This season, Kellogg has added the qualifier “recent” to the prompt, so avoid reaching too far into your past for options here, and focus on situations that best illustrate your current capabilities and values.
Believe us when we say that Kellogg does not have a set list of values that it expects applicants to demonstrate and that by not choosing the “right” ones, you will not be accepted to the school.
As always, focus on simply being authentic and sincere and letting your true character show through.
For this application season, the Kellogg School of Management at Northwestern University has kept is first essay question largely the same but updated the second to focus on applicants’ guiding principles rather than (past and future) growth.
Interestingly, both of Kellogg’s essays now center on “value(s),” but in very different ways, according to two separate definitions of the term.
Required Essay 1: Kellogg’s purpose is to educate, equip and inspire brave leaders who create lasting value.
Provide a recent example where you have demonstrated leadership and created value.
Lastly, do not forget or neglect to explain what you learned from the experience—Kellogg specifically asks you to do so!
And keep in mind that for your takeaways to be “meaningful,” they have to be profoundly connected to your narrative.
To clarify, we are Kellogg has added some notable depth and specificity to these essay prompts this year, providing a separate one for each special program.
If you are applying to one of these options, you should be ready to demonstrate a great deal of intentionality.