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If you get negative feedback, always answer in a polite, professional manner.I have a whole section in my Complete Guide to Yelp post about how to handle negative reviews, but the nutshell version is to always play the gracious host.Consider hiring a pro to take some top-notch photographs, or try it DIY style with your smartphone.
Hosting and promoting user-generated content shows customers that you appreciate them, turning occasional visitors into die-hard devotees.
In an age of robotic customer service reps and soon to be self-driving cars, the human element is severely lacking.
Instagram is a no-brainer for those in the food business – learn even more about Instagram marketing here.
Remember, your restaurant newsletter doesn’t have to be weekly – in fact, users will probably appreciate a less flooded inbox if you simply send them a newsletter every month or so. User-generated content (lovingly dubbed UGC) is a great way to develop personal and intimate engagement with users.
Learn more about snapping your own A food photos in this Gizmodo article. Partnering with online apps encourages visitors to check out your restaurant through gamification and customer loyalty programs, which offer visitors a free purchase or discount for visiting a certain number of times.
You could also kick it old school and hand out punch cards.The competition among restaurants is fierce, and you’ll need to give your all to be successful.We’re helping you out with 25 restaurant marketing ideas and strategies that promise to help you improve your business and get attention from growling stomachs everywhere!If you’re responding to the negative review publically, thank the reviewer for the feedback, apologize for the incident, and promise to improve in the future.You may also want to consider contacting the reviewer privately for more information about any negative incidents.They aren’t quite as cool as apps, but they still show that you value customers and appreciate their loyalty!Yelp has tremendous power in the restaurant industry, and having a strong backing of positive Yelp reviews is like having a flock of golden geese – reviews from Yelp can do wonders for your business.Some business owners offer to send gift cards to Yelpers who have had less than favorable experiences, hoping to get them back in the door for a second chance.I’ve seen this work in favor of many businesses, as reviewers are often flattered at the consideration shown and are more generous in their critique knowing the restaurant owner values their opinion and is working hard to improve.Arguably the very best way to promote your restaurant online is with high-quality, drool-inducing photos.Visual content is in high demand online these days, and having delicious looking photos on your website and across various social media outlets is essential for drawing hungry eyes.