Related Study Guides are: Referencing and bibliographies, Avoiding plagiarism, Writing a dissertation, What is critical reading? The focus of the Study Guide is the literature review within a dissertation or a thesis, but many of the ideas are transferable to other kinds of writing, such as an extended essay, or a report.We will publish three types of papers in this special issue. Type 1: Thematic literature reviews Examples: Kalaignanam, K., & Varadarajan, R. Offshore outsourcing of customer relationship management: Conceptual model and propositions. Email: [email protected], [email protected]), Yogesh Dwivedi (Swansea University, England.Email: [email protected]), and Gregory Rose (University of Washington, USA.Your interpretation may be self-evident to you, but it may not be to everyone else.You need to critique your own interpretation of material, and to present your rationale, so that your reader can follow your thinking.It is important that your literature review is more than just a list of references with a short description of each one. Merriam (1988:6) describes the literature review as: Merriam’s statement was made in 1988, since which time there has been further extension of the concept of being ‘published’ within the academic context.The term now encompasses a wide range of web-based sources, in addition to the more traditional books and print journals.Thus, it is important in the design of new research for the researcher to have a state-of-the-art understanding of research findings (e.g., empirical generalizations) from the topical domain. Re-examining the unified theory of acceptance and use of technology (UTAUT): Towards a revised theoretical model. We have broad domain of Marketing and International Business to be reviewed.High quality, thematic review papers, bibliographic, and meta-analyses can provide this state-of-the-art understanding to scholars and thus play an important role in a discipline’s progress (Frank & Hatak, 2004; Jones & Gatrell, 2014; Palmatier, Houston & Hullund, 2018). Areas of investigation might include (but are not limited to): Marketing Domain Services marketing, including retailing Brand management Consumer behavior Digital and social media marketing Industrial marketing, including B 2 B marketing International marketing Product and promotion management Luxury marketing Advertising Digital and interactive marketing Theories in marketing Methods of research in marketing International Business domain Global strategy International entrepreneurship Export-Import management Foreign market entry strategies such licensing , joint ventures and subsidiaries Internationalization models Cross-cultural management Qualitative research in international business Empirical research in international business Scale development and measurement issues We seek reviews using any applicable methodologies, ranging from qualitative synthesis of research findings to quantitative meta-analysis.