Five Year Business Plan

We will also deepen our engagement for individual visitors and audience groups, sharpen our business and operating models, and grow and diversify our income.We see Auckland Museum as the place to discover Auckland – past, present and future – asking questions and stimulating debate about this city and its evolving identity.The priorities set out in this Plan will be realised through actions and measures to be included in Auckland Museum’s annual planning process.

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At the heart of the changes will be our new Tāmaki galleries, to be launched at the end of 2019.

These will share the stories of our people and our place, resonating both with Aucklanders and our growing international audiences.

Success will depend not just on deploying our own talent creatively, but also on our partnerships and supporters as well as on the broader network of arts and culture organisations across Auckland, with whom we collaborate.

With the continuing support of Auckland Council, Regional Facilities Auckland and others, the Auckland Museum in 2022 will be a vital part of Auckland’s future as a modern, inclusive and dynamic, global city. This requires Tāmaki Paenga Hira to present New Zealand’s history (including the partnership envisaged by the Treaty of Waitangi), be Auckland’s war memorial, and lead through innovation and partnership, whilst supplementing ratepayer funding by revenue-generating activities.

We have brought the collections to the world by making them widely available online.

Our priorities for the next five years centre on enriching the visitor experience, extending our reach and impact, fostering new research questions and debate, and supporting social belonging and participation.

Nā te whanau o Tāmaki Paenga Hira Ki te Moananui-a-Kiwa me Aotearoa whānui Ko tenēi te karanga o te manu, Hui hui mai tātou From Tāmaki Paenga Hira Across the Pacific and Aotearoa The call of the manu cries Let us gather together Tāmaki Paenga Hira Auckland War Memorial Museum is Auckland’s place of gathering, welcome and orientation, where we share knowledge of our taonga (treasures) and explore the many stories of Tāmaki. We have completed needed heritage restoration work to Auckland’s iconic Domain building.

This Strategic Plan sets out our direction for the next five years. Over the next five years, we will undertake a range of building and gallery improvement works that will renew the building as Auckland’s war memorial and a key cultural destination.

This Five-Year Strategic Plan gives effect to our legislation.

It is also well aligned with the refreshed Auckland Plan, particularly the importance of fostering an inclusive Auckland, where everyone belongs; promoting Māori and Pacific identity and well-being; and valuing our cultural heritage and the environment.


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