Fiji Water Case Study Summary

Fiji Water Case Study Summary-76
And, of course, you won’t find mention of the military junta for which Fiji Water is a major source of global recognition and legitimacy.(Gilmour has described the square bottles as “little ambassadors” for the poverty-stricken nation.) “We are Fiji,” declare Fiji Water posters across the island, and the slogan is almost eerily accurate: The reality of Fiji, the country, has been eclipsed by the glistening brand of Fiji, the water.I sat down and sent out a few emails—filling friends in on my visit to the Fiji Water bottling plant, forwarding a story about foreign journalists being kicked off the island. “It will just be a few minutes,” one of the clerks said.

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“Each piece of lobster sashimi,” celebrity chef Nobu Matsuhisa declared in 2007, “should be dipped into Fiji Water seven to ten times.” ‘s 2007 green issue, nestled among stories about the death of the world’s water.

Two bottles sat on a table between Al Gore and Mos Def during a 2006 My Space “Artist on Artist” discussion on climate change.

Even tour guides were running scared—one told me that one of his colleagues had been picked up and beaten for talking politics with tourists.

When I later asked Fiji Water spokesman Rob Six what the company thought of all this, he said the policy was not to comment on the government “unless something really affects us.” If you drink bottled water, you’ve probably drunk Fiji. Even though it’s shipped from the opposite end of the globe, even though it retails for nearly three times as much as your basic supermarket water, Fiji is now America’s leading imported water, beating out Evian.

Suva is a bustling multicultural hub with a mix of shopping centers, colonial buildings, and curry houses; some 40 percent of the population is of Indian ancestry, descendants of indentured sugarcane workers brought in by the British in the mid-19th century.

(The Indian-descended and native communities have been wrangling for power ever since.) The primary industries are tourism and sugar.Fiji Water’s chief marketing whiz and co-owner (with her husband, Stewart) is Lynda Resnick, a well-known liberal donor who casually name-drops her friends Arianna Huffington and Laurie David.(“Of course I know everyone in the world,” Resnick told the UK’s in 2005, “every mogul, every movie star.”) Manhattan’s trendy Carlyle hotel pours only Fiji Water in its dog bowls, and this year’s SXSW music festival featured a Fiji Water Detox Spa.(Only the “journalism of hope” is now permitted.) The prime minister, Commodore Frank Bainimarama, promised to root out corruption and bring democracy to a country that has seen four coups in the past 25 years; the government said it will start working on a new constitution in 2012.The slogan on Fiji Water’s website—”And remember this—we saved you a trip to Fiji”—suddenly felt like a dark joke. When I called the courthouse, not a single official would give me his name.It could be something as simple as a run away script or learning how to better use E-utilities, for more efficient work such that your work does not impact the ability of other researchers to also use our site.To restore access and understand how to better interact with our site to avoid this in the future, please have your system administrator contact [email protected] has spent millions pushing not only the seemingly life-changing properties of the product itself, but also the company’s green cred and its charity work.Put all that together in an iconic bottle emblazoned with a cheerful hibiscus, and everybody, from the Obamas to Paris and Nicole to Diddy and Kimora, is seen sipping Fiji. Ever since a Canadian mining and real estate mogul named David Gilmour launched Fiji Water in 1995, the company has positioned itself squarely at the nexus of pop-culture glamour and progressive politics.(My i Pod, he surmised tensely, was “good for transmitting information.”) I asked him to call my editors, even a UN official who could vouch for me. “I’d hate to see a young lady like you go into a jail full of men,” he averred, smiling grimly.“You know what happened to women during the 2000 coup, don’t you?

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