Here, they show us all the before-mentioned tactics — plus plenty of data, showing off exactly what they were able to accomplish and how.
Maybe you designed a website for a new band last week.
Or maybe you created a logo for your favorite doctor’s group practice.
Writing about the specific issues that made them come to you in the first place is a great place to start.
If a potential new client can read the study and easily put themselves in the shoes of someone you’ve already helped, then congratulations — you’re on your way to a study done right.
Begin with who the original client was, what they do, and why they contacted you.
Take the reader through your process: how you identified ways to help, how you met with the client, and what changes you implemented.
Prospects who can read it and think, “That’s my problem too!
” will immediately feel that you can really help them.
And that leads to more inquiries and even more clients.
Everyone loves to hear a good story, whether it’s what your friend saw her neighbor doing on her lawn, or how that crazy SUV driver cut off your brother in traffic today.