Disposable Rocket Essay

Disposable Rocket Essay-57
The company intends to maximize shareholder value through growth.

The company intends to maximize shareholder value through growth.

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The medium users compose the bulk of battery markets.

However, the heavy users would be the ideal consumers of rechargeable batteries.

If the rechargeable batteries strategy can aid in achieving this goal, then the company will pursue it.

Battery consumers can be divided into two groups based on size of purchase.

Which marketing strategies should be adopted if the plan is implemented? The company acquired several patents in this department.

However, it did not manage to unseat the two market leaders Duracell and Energizer.In 1990, the company shifted its focus to Heavy Duty and Industrial products. Despite this fact, Rayovac continued to develop and bring to market different chargers for the rechargeable batteries.The company secured 20% of the rechargeable batteries market.The market for batteries is growing due to the increased popularity of high drain devices such as laptops and cameras.Traditional alkaline batteries account for 70% of the market in Canada.Whichever strategy Rayovac chooses to pursue, it should conform to these policies, goals and objectives.Finally, Rayovac aims at being the market leader in the industry.The market is yet to adopt the concept of rechargeable batteries fully. It could be an opportunity for market growth or a fad, which may pass.Mr Falconi needs to decide whether to seek other means of creating sustainable competitive advantage in the disposable batteries market or to change the strategy to focus on rechargeable batteries. This began the journey to dominate the hearing aid market.Rayovac needs answers to several questions before making this strategic decision. Initially, it was called The French battery Company. Currently, Rayovac is the market leader in wearable hearing aids.If they make the investment, will the company grow to be the market leader in this product line? Will the company have enough cash to execute the strategy? In the years 1930-1988, Rayovac concentrated on manufacturing batteries for consumer products such as radios, flashlights and computer clocks.


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