Commercial Essay

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Many commercials target certain audiences, having the ability to draw the viewers in closer and closer wishing that it were never over.In the video, nine normal men play wheelchair basketball with their friend who is disabled and cannot enjoy the same experiences they are able to.This is very powerful because you are able to extract the fact that there is not a shot these men would be playing like this if their other friend did not have the ability to walk.When thinking of a typical bully, many imagine a guy with big biceps, weighing three hundred sixty-five pounds and stands about six feet tall.The first commercial I observed was on of the famous ‘Got Milk’ commercials. In walks there provocatively overweight guys, one Hispanic and the other two Caucasian.Could this commercial have been less stereotypical?How would the commercial have appeared if the bullies were replaced with three thin, short and bald guys?Using the rhetoric concept of pathos, the audience is drawn into a state of inspiration and feels what the disabled character has to go through.When they stop playing, the other nine men stand holding the door open for their friend and exit the gym.While watching this ad, the audience does not know that the other players are able to walk.When finding out, you are given a feeling of happiness and awe not expecting this would be the outcome.

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