Email validation tools like Zero Bounce and marketing automation tools like Pardot are some common services that every business should use.I recommend reading The Balance's guide to writing a killer executive summary.Editor's Note: Looking for a business plan service?The title page should have your business's name, the founders' names, logo and product images (optional), and, of course, the phrase "business plan." The table of contents acts as a navigation aid for readers and is followed by the content of your business plan.Not all investors you approach will give you that elusive face-to-face meeting.In the absence of influential references, your business plan needs to do the talking, at least to get investors interested.At some stage, you will have to rely on email, and that's where your business plan's executive summary comes into play. If they are interested in your idea, they will only spare five minutes to read the executive summary. I'd suggest writing the executive summary last so you include only the most crucial details and create a crisp pitch.A well-prepared, attractive written business plan is an essential document in the quest for either debt or equity financing, to provide a benchmark against which to compare actual company performance, and to refine strategies and develop ideas on how the business should be conducted. Forecasted Capitalization -- how much money will be sought, the form of the proposed investment, how the funds will be used, and the percentage of ownership to be provided in exchange for the investment D. From a practical standpoint, a business plan serves as a road map for how you plan to grow the business and take it to the next level. Exit Strategy -- how and when investors will be able to get their money out of the business E. Long has also been published in user-training manuals.Long holds a Bachelor of Science in marketing and business management from Northwest Missouri State University.