This business plan leads the way by renewing our vision and strategic focus of adding value to our target market segments—the small business and high-end home office users in our local market.
Neither owns more than 15%, but both are active participants in management decisions.
AMT has been caught in the vise grip of margin squeezes that have affected computer resellers worldwide.
Copies of our brochure and advertisements are attached as appendices.
Of course, one of our first tasks will be to change the messaging of our literature to make sure we are selling the company, rather than the product.
AMT is built on the assumption that the management of information technology for business is like legal advice, accounting, graphic arts, and other bodies of knowledge, in that it is not inherently a do-it-yourself prospect.
Smart business people who aren't computer hobbyists need to find quality vendors of reliable hardware, software, service, and support and they need to use these quality vendors as they use their other professional service suppliers—as trusted allies. It serves its clients as a trusted ally, providing them with the loyalty of a business partner and the economics of an outside vendor.There are six part owners, including four investors and two past employees.The largest of these (in percent of ownership) are Frank Dudley, our attorney, and Paul Karots, our public relations consultant.We must remain on top of emerging technologies because this is our bread and butter.For networking, we need to provide better knowledge of cross-platform technologies.We have one location—a 7,000 square-foot brick & mortar facility located in a suburban shopping center conveniently close to the downtown area. We sell the assurance to small business people that their business will not suffer any information technology disasters or critical downtimes.Along with sales, it includes a training area, service department, offices, and showroom area. AMT serves its clients as a trusted ally, providing them with the loyalty of a business partner and the economics of an outside vendor.We make sure that our clients have what they need to run their businesses at peak performance levels, with maximum efficiency and reliability.Since many of our information applications are mission-critical, we give our clients the confidence that we'll be there when they need us.It has a good reputation, excellent people, and a steady position in the local market, but has been having difficulty maintaining healthy financials.AMT is a privately-held C corporation owned in majority by its founder and president, Ralph Jones.