Aviation Business Plan

Sky Trails Airline plans to establish itself as a niche player in the long-haul market of business travel.By continuously focusing on the needs of the premium-class business traveller, Sky Trails will provide the best value proposition in the markets it serves.

It will offer customers a compelling value proposition: a high level of service and comfort at 50 percent of the current published business-class fare.

Having successfully raised £1.3 million from angel investors, Sky Trails is now looking to raise £25 million from investors who are interested in the opportunity presented by Sky Trails and believe in its growth potential.

Sky Trails has hired industrial designer Ric Sloan to work on the interior of the aircraft.

Ric Sloan is one of the leading contemporary industrial designers and is viewed by many as one of the world's most fashionable.

Sky Trails will be a "business to business" airline and will focus exclusively on the premium/business segment of the market.

Sky Trails will charge £1,800 for a roundtrip ticket as opposed to £3,580 (for companies with high volume demand, Sky Trails will offer further discounts down to £1,400 for bulk purchase).Sky Trails will market its services to companies directly.Its ability to acquire corporate clients will be extremely important to the success of the venture.With an 80-passenger configuration, the cabin of the Boeing 757 will look more like a private jet than like a large mass transportation aircraft.Boarding and disembarking will be much faster given the low number of passengers.It is important to note that during the first 12 months the operations will be handled by Travel Air which has ETOPS certification, thus taking away much of the operational burden from Sky Trails' management and ensuring a timely launch. (1993-1996) Ken Loman, Technical Director Technical General Manager, Accountable Manager, Qatar Airways (1997-98) Technical General Manager, Accountable Manager, City Flyer Express (1991-97) Project/Development Engineer, Air Europe (1988-91) John Mac Donald (Founder/Chairman City Flyer Express 1992-1998) Ryan Roland (Professor, Columbia Business School) The London-New York route is currently served by British Airways (11x/day), American Airlines (7x/day), Virgin Atlantic Airways (5x/day), United Airlines (4x/day), and Continental Airlines (2x/day).Markus Friedman, Chairman CEO of EBEL Watches (1991-1999) CEO of CWS (1964-1991) William Scott, Founder and Managing Director Assistant to CEO, Southern Winds (airline in Argentina) (1999) Associate, Global Transportation, Chase Manhattan Bank (1995-1998) M. These airlines operate out of Heathrow and Gatwick with wide-body aircraft (B747s, B777s, B767s, A340s, A300s, DC-10s) in a two- or three-class configuration.British Airways has introduced a fourth class of service, World Traveller Plus, which is equivalent to Virgin's Premium Economy.By targeting such a dense route, Sky Trails initial market share will not be significant enough to be considered as a threat by the major transatlantic carriers.This is a unique opportunity to invest in a new concept in the aviation industry which offers attractive returns and a clear exit strategy in the public markets within 3 to 5 years.Sky Trails' aim is to establish itself as a niche player in the long-haul market of business travel.

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