Advertising Case Studies 2014

Advertising Case Studies 2014-59
With over 420 global advertisers, agencies, trading desks, and demand side platforms (DSPs), Smaato has a full stack of programmatic advertisers looking to place their creative within BBM, particularly in their high-traffic regions of Indonesia, Saudi Arabia, and Latin America.BBM’s best-performing ad unit through Smaato’s Publisher Platform (SPX) is the 300×250 banner for smartphones with native media, rich media and image ads included.

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With active floor supervision, Smaato’s Account Management team was able to improve performance by 25% between October-November 2015, and growth is further being primed through a close partnership between the two companies.

The 300×250 ad size was the top performer for BBM during this time period, with the majority of revenues coming from their top market in Indonesia.

Without our advertising automation platform, these goals would be considered lofty, but by leveraging Nanigans software, our power users achieved — and exceeded — their objectives.

By experimenting with targeting, and ultimately optimizing campaigns, in-house advertisers were able to successfully deliver the right ads to the right people at the right times. Here are five examples of innovative ecommerce companies using data analysis and creative testing to reach new heights in ROI and scale.

Each trend is accompanied by an illustrative case-study.

This report is indispensable for marketing and communication professionals working at airlines and creative agencies who want to stay on top of the latest trends and best practices in airline marketing.By leveraging Custom Audiences and refreshing creative at least twice per week, they were able to gain 73X return on ad spend – nearly 5x their original goal!Continuous testing of targeting and creative combinations allowed an ecommerce company to obtain nearly 90,000 new member registrations and over 9,300 total purchases in under a month.They were able to achieve their CPS goal through automated bid management and automation, which helped regulate ads and stabilize ad spend.An ecommerce company based in Southeast Asia set a goal of achieving 400% on ad spend.We hope they provide inspiration as you plan out your campaign strategies in 2015.We helped the Jack Threads marketing team take their in-house advertising to the next level, improving Cost Per Signup of new users by 17% in just two months.He has been leading Research, Product Development, Marketing and Business Development since December 2010 from the headquarters in Singapore.He has spoken at airline conferences and delivered training workshops for senior aviation executives.Smaato’s Account Management team cares deeply about its publishers’ success.The Smaato team provided banner optimization to BBM and it quickly resulted in Smaato filling rich media-enabled inventory, native ads as well as private marketplace (PMP) on SPX.

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